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7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. At the same time, incorporating the use of analytics wisely to help stay abreast of customer behavioral trends. by Yarden Gilboa.

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For B2B Mobile Marketing Strategies, Distraction Never Looked So Good

Content Standard

In addition to content with eye appeal, mobile strategies including click-to-call buttons, one-click functionality, streamlined registration, and GPS-enabled driving directions can facilitate action from consumers. Smart watches are a great example of how wearables could influence this trend.

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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

Social Media Marketing GPS (91 pages). 10 Key Online Marketing Trends for 2010 (3 pages). And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. And SM is MUCH more efficient. Reading it should be both interesting and useful.&#.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Network Monitoring. Disaster Recovery.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Expect this trend to continue and most major consumer lead corporate websites will have one form or another of Social Sign On within a few years –the trend that the ‘power shift to consumer’ continues. View Comments Bas Reus This is truly a trend like you have written about some time ago. Enjoy the beach!