The Point

MARCH 8, 2018

Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them. And, I’d wager – most others don’t either.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. Sales and Marketing have to change, too.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

SalesIntel

DECEMBER 27, 2021

The entire sales journey from the lead generation to the final lead conversion should be under the purview of lead nurturing. Lead nurturing keeps the leads warm and potential customers interested, ensuring more conversions.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Ambal's Amusings

JANUARY 21, 2010

Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Personalizing Your Lead Nurturing Campaigns.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Adobe Experience Cloud Blog

MARCH 13, 2017

You can expect to walk away with a new outlook that will help you guide innovation in your marketing efforts and change course for how your brand earns relevance with a new generation of customers. However, measuring performance gets trickier as marketers struggle to relate individual interaction metrics to high-level business outcomes.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Ambal's Amusings

OCTOBER 15, 2009

We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100