Transform your B2B brand: 7 strategic insights
Martech
MARCH 20, 2024
Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. 13 is “never, ever, involve a lawyer,” but when you want to trademark a new name, logo, icon and tagline, you’ll need legal expertise. One client opted for managers to nominate top performers to take part in a focus group.
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