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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Psychographic: Values, beliefs, interests, lifestyles, etc.

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An Introduction to Social Media for Business

Sprout Social

People have grown to hate unsolicited messages from marketers. Knowing the age, gender and psychographics of your audience allows you to create and share more targeted content. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Know What Customers Really Think.

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What Is Customer Profiling [Elements, Process & Tips]

Outgrow

In other words, before forming a business or marketing plan, you must know who you are designing the plan for. It is the first step in creating a marketing strategy for your business. . Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. Focus group testing.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. Photo credit: Wikipedia.