Martech

FEBRUARY 9, 2024

By tapping into insights from small-group conversations (and perhaps even integrating a micro-community strategy for your business), marketers can reach a deeply committed audience segment, offering a ton of benefits we’ll explore below. But first — what exactly are micro-communities?

Communities 109

Communities Top of Funnel Word of Mouth Enterprise Management 109

Hubspot

DECEMBER 10, 2019

Customer experience does not stop after the sale — in fact, some of the most powerful opportunities to create loyalty and drive repurchasing and referrals are experiences with service and support after the sale is made. Segmentation : Digital marketing automation platforms make it easy to track and act upon data.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Convert

MAY 31, 2022

She shares the 5-step process to become a big fish: Find the smallest category Obsess over an underserved segment Give them a compelling reason to switch Benefit from word-of-mouth from early adopters Dominate the market, rinse, repeat. Another segment of customers mentioned that they play Crossnet at the beach.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Martech

FEBRUARY 22, 2022

After all, word of mouth marketing is one of the most influential elements driving purchase decisions today. Poor customer experience, on the other hand, may cause serious damage to your brand’s reputation and negatively impact brand loyalty. Create a community forum to serve as a virtual focus group.

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143

Buzz Marketing for Technology

JULY 7, 2008

Therefore, the business goal is to mix shift the segments! I think the goal is to grow the entire pyramid and optimize the experience for each segment. Word of Mouth. Let’s assume we can generally agree that ~70% will lurk, 20% join, 9% will be regulars and 1% participate in the community in extreme ways.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

MAY 15, 2013

In addition, waiting until your project was 90% complete before including design meant that often the message and execution simply didn’t make sense to the consumer, so significant money, time, and energy were wasted for a project whose end result didn’t move the needle on consumer awareness, brand loyalty, or purchase behavior.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep.

Twitter 145

Twitter CRM Business Paid Search Agency 145