The ROI Guy

DECEMBER 23, 2010

With today’s Internet fueled purchase decisions, trust must be gained through your digital profile, versus the traditional method of looking a salesperson in the eyes. Making a personal connection with followers, fans and connections is vital, and content with a personal feel (versus corporate veneer) tends to be the most popular.

Social Media 40

Social Media ROI Practices Media 40

Vidyard

MAY 9, 2013

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Simple, isn’t it? Sadly, that’s easier said than done.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Webbiquity

FEBRUARY 23, 2012

It’s the tool Google will use to beat Facebook. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). How to Migrate from Facebook to Google+ by How-To Geek. Google+ (or Google Plus) is many different things, depending on who you ask.

Google 100

Google Tactics Tips Best Practices 100

Single Grain

DECEMBER 6, 2019

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145