Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. Intent data for prospecting.

Trade Show 163

Trade Show Product Planning Intent Data 163

Biznology

APRIL 9, 2014

The single best offer strategy in B2B marketing today; plus other offers that motivate action. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. For more, visit Ruth’s website.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80