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Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce

Adobe Experience Cloud Blog

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. In order to correctly target our database, we leverage our events functionality to segment based on various demographic and behavioral information.

Marketo 48
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Marketing Automation. Track opportunities and pipeline, manage contact and account information.

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B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! By using closed-loop-feedback, Nortel Networks , watched their revenues from sales leads double every quarter for six consecutive quarters. .

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Why You Need Marketing Analytics, Not Web Analytics

Hubspot

Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers. Using marketing analytics allows marketers to identify how each of their marketing initiatives (e.g.

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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools.

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Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

™ apart from the other lead capture exhibitors is the fact that it enables businesses to foster stronger relationships from capture to close. It supports all types of events; even those without badges. Lead Liaison is headquartered in Dallas, Texas. For more information, visit [link] or call 1-800-89-LEADS (895-3237).

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Listen Up Marketers: We Need Our Own Operating System

Kapost

But while marketing has focused on the responsibility to deliver revenue-driven results, it has had little time to investigate how to manage marketing amidst the clutter of teams, tools, and channels. Product & Engineering: Project Portfolio Management, like Jira / Atlassian, Rally, Workfront, Pivotal, and Planview.