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How to Build a Strategy to Collect Contact Information for Email and SMS Campaigns

SmartBug Media

Email and SMS campaigns are crucial components of your retention marketing strategy. Who are those emails and SMS messages going to? Of that number, let’s say you get a 10 percent conversion rate (conversion rates are higher via email or SMS compared to collection through website). But let’s take a step back.

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How to Use AI Marketing in your Marketing Strategy

Vision6

This level of personalisation immediately grabs the attention of email recipients and increases open rates and engagement. Addressing privacy concerns Since AI relies heavily on data, ethical considerations, and privacy concerns come to the forefront. Knowing your destination makes it a lot easier to get there.

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7 Best Cart Recovery Apps for Shopify to Inrease Sales

Optinmonster

And since you ethically captured your user’s email address, all of your cart recovery email campaigns are still GDPR compliant. This Shopify app uses email, SMS, and Facebook messenger to recover your lost sales. They even argue that their customers see a 25x higher ROI from their SMS automation alone! The only downside?

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Understanding Email & SMS Deliverability

SmartBug Media

Email and SMS messaging are two key components of an e-commerce marketing strategy. How can you ensure high email and SMS deliverability? This term is generally used when discussing email messages and SMS messages. But first, let’s take a look at SMS deliverability. SMS Deliverability. We’ve got your answers below!

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Black Friday Email Examples and Templates

Optinmonster

Plus, open rates and clickthrough rates on abandoned cart emails increase during the Black Friday weekend. With this campaign, the ethical fashion online store really leans into their brand identity as a socially responsible company. Catalina Crunch: Early Access SMS Marketing. 13 Best Black Friday Email Examples.