The Influencer Marketing Statistics Your Company Can’t Afford to Ignore
EveryoneSocial
OCTOBER 15, 2019
Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. eMarketer ). 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. MediaKix ). Ogilvy Cannes ).
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