Litmus

JANUARY 24, 2020

Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. I appreciated that email. Jason Rodriguez. How are you doing?

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Unbounce

JANUARY 14, 2020

Here’s why you need to match your emails to your landing pages in your next ecommerce campaign, and how you can do it really, really well. When you’ve already got someone’s email address, you can expect them to open 14% of the emails you send , with click-through rates just under 7% overall. Not exactly.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Unbounce

JULY 30, 2019

. “It’s not rocket science to understand that email is valuable during this period,” says Holiday, “but it does require foresight and research into the exact value of email subscriptions to make the payback immediately profitable.” Of course, that doesn’t mean your campaign will be a short one.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111