article thumbnail

Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 4

Heinz Marketing

Utilizing Cloud Infrastructure Advantages of Cloud Computing for Scalability : Leveraging cloud infrastructure can significantly enhance the scalability of your attribution model: Elasticity : Cloud platforms like AWS, Google Cloud, and Azure offer elastic computing resources that can be scaled up or down based on demand.

article thumbnail

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

Orchestration was already a hot term when I started, so I take neither credit nor blame for its continued popularity. CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. Journey framework.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Image credit: Elastic Email. Weather conditions: sunny, raining, the temperature in Celsius or Kelvin. The system calculates what pre-defined segment the respondent belongs to.

article thumbnail

E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. Condition the customer. Price elasticity is a microeconomic principle that states that when the price of a product goes down, the demand goes up. Train customers to wait for discounts.

article thumbnail

Nine Signs Your Demand Marketing S**t Is Broken

ANNUITAS

Yet amid this type of environment, the macro-level situation can make it harder than ever to assess what is actually uncontrollable market conditions vs. what is truly broken in your go-to-market approach. Everyone needs to re-start their pipelines. This can make it hard to fix problems and hard to refocus your efforts.

article thumbnail

A/B Testing Pricing – Is It Legal And Ethical? Can It Help You Find The Right Pricing Strategy?

Convert

But you still have to exercise caution to eliminate bias and choose the right targeting conditions (i.e. You must be able to identify different market segments You must have the ability to prevent arbitration or resale of the product. The metric itself that you set, actually conditions the behavior that then occurs, right?

Pricing 52