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5 stories for marketers coming out of Google Cloud Next 2025

Martech

The marketplace partners include Accenture, BigCommerce, Deloitte, Elastic, UiPath, Typeface and VMware. The company also uses the genAI to create iterations and visualize new perfume packaging concepts, such as caps, color, how the bottle appears in different lighting conditions and its size in relation to storage in purses or cabinets.

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CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

Orchestration was already a hot term when I started, so I take neither credit nor blame for its continued popularity. CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. It can also load CSV files if necessary.

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B2B Market Research: A Comprehensive Guide

Orange Owl Blog

Monitoring performance through tools like Net Promoter Score (NPS) and customer feedback surveys helps fine-tune offerings, build long-term relationships, and identify which products or services customers value most. Tracking Trends Identifying shifts in customer preferences and market conditions to stay ahead of competitors.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 4

Heinz Marketing

Utilizing Cloud Infrastructure Advantages of Cloud Computing for Scalability : Leveraging cloud infrastructure can significantly enhance the scalability of your attribution model: Elasticity : Cloud platforms like AWS, Google Cloud, and Azure offer elastic computing resources that can be scaled up or down based on demand.

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Nine Signs Your Demand Marketing S**t Is Broken

ANNUITAS

Yet amid this type of environment, the macro-level situation can make it harder than ever to assess what is actually uncontrollable market conditions vs. what is truly broken in your go-to-market approach. Everyone needs to re-start their pipelines. This can make it hard to fix problems and hard to refocus your efforts.

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Why You Need Design Thinking and How to Use It

Convince & Convert

Because we’re entering an age of natural language interfaces and believable human-machine interactions, we have opportunities to extend the voice and elastic nature of conversation far beyond the reach of any individual department. Our combined teams used a condensed timeline as a brief for focusing many ideas into sustainable ideas.

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Top Beauty and Personal Care Ecommerce Trends in 2025

Huptech Web

AI tools are increasingly used to analyze customers’ skin conditions, such as hydration, texture, and elasticity. Moreover, AI can analyze individual preferences and skin conditions, suggesting the most suitable products. This trend helps create highly customized skincare products tailored to individual needs.