WebMarketCentral

OCTOBER 1, 2007

The report is filled with great ideas from an impressive list of B2B experts. But when you boil it all down, people want to know, `What's really important? What do I need to know?' To answer this question, we asked 10 experts in B2B lead generation."

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Direct marketing lists? Prospect lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40