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Mastering B2B Lead Generation in the Pharmaceutical Sector: 6 Essential Strategies

SalesGrape

One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing. Pharmaceutical companies must adhere to stringent guidelines set by regulatory bodies like the Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration (FDA).

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. Custom workflow helps profile leads, identify high-potential opportunities.

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A Website Design Process that Works: How to Get the Professional Services Website You Want

Hinge Marketing

You’ll need three things: 1) the will to make it happen; 2) a talented team to carry it out; and 3) a website design process that will get you to your goal. The third binds the first two together and drives the process forward. Informed by research and validated by years of experience and analytics , this is a process that works.

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Why we care about email marketing: A marketer’s guide

Martech

This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Here’s what you’ll learn: A snapshot of today’s email marketing landscape.

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Top 10 Content Management System (CMS) Software for 2021

Valasys

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

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Top 10 Content Management System (CMS) Software for 2020

Valasys

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

It’s no longer a tool for spamming leads sick of impersonal emails. . . The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Ann Handley.