Effectiveness, Loyalty and P2P - B2B Marketing Zone

Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

MAY 6, 2024

Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented consumer landscape.

Enterprise Management

Enterprise Management Peer-to-peer Marketing Management P2P

Customer Engagement Software Pricing Guide

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

Enterprise Management

Enterprise Management Work Management Marketing Management Pricing

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. Now, shoppers on our website are represented as avatars in a mock-up of a store. In short, now is the time to shift to person-to-person (P2P) marketing. Should but.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

Achieving customer experience excellence at seven critical life cycle points

ERDM

JANUARY 22, 2019

In the words of Scott Emmons, former Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. Now, shoppers on our website are represented as avatars in a mock-up of a store. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles

Ideal Customer Profiles P2P Opt-out Enterprise Management

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

JUNE 26, 2014

Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top. The world of sports is always an inspiring arena to motivate people and teams to work together towards a common goal. Reigning world champions, Spain have had to bow out of the tournament already.

CMO

CMO Work Management P2P Peer-to-peer

Customer Engagement Software Pricing Guide

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

Enterprise Management

Enterprise Management Work Management Marketing Management Pricing

Customer Engagement Software Pricing Guide

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” Enterprises that want more capabilities will almost always have to contact sales teams for pricing. This means you’ll have to contact their sales team for an exact quote.

Enterprise Management

Enterprise Management Work Management Marketing Management Pricing

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

AUGUST 6, 2014

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. By Alessandra Ceresa.

P2P

P2P Focus Group Buyer Personas Customer Surveys

Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

SEPTEMBER 15, 2015

We’ve done a really good job of developing an awareness of our brand. The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. That is not enough for Clement.

B2B Thought Leadership

B2B Thought Leadership Brand Identity Branding P2P

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. On the surface, the time and effort we’re spending cultivating our Twitter followings is flat-out ridiculous. You certainly covered some great reasons to that point. : We built our own Frankenstein. We built our own Frankenstein.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Customer Engagement Software Pricing Guide

Trending Sources

Achieving customer experience excellence at seven critical life cycle points

Achieving customer experience excellence at seven critical life cycle points

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

Customer Engagement Software Pricing Guide

Customer Engagement Software Pricing Guide

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

Taking Your Brand from “We know who they are” to “We know what they do”

Is Twitter for Business Even Worth the Trouble | social crm.

Stay Connected