Marketing 261

APRIL 16, 2017

“If I could go back, I would do one thing differently,” a client recently told me.” I would have hired a good marketer right from the start. Now I am playing catchup and feeling like I am a bit behind instead of leading the pack.”. This is a common story in the startup world. While many tech companies are built on great products and software solutions, the people behind those solutions don’t always know how to properly market their company to their target audience.

Startups 54

Startups Work Management Marketing Management Paid Search Agency 54

B2B Marketing Directions

APRIL 16, 2017

A recent research report by TrustRadius paints a rather sobering picture of the effectiveness of B2B content marketing. The B2B Buying Disconnect is based on the results of two surveys. One was a survey of 418 individuals who played a key role in a significant software purchase during the previous two years, and the second was a survey of 190 individuals who worked for software vendors in a marketing or sales leadership capacity.

Vendors 40

Vendors Peer-to-peer B2B Case Studies 40

TaylorMadeIn KEW

APRIL 16, 2017

But zero-based budgeting (ZBB) just might. Earlier this month I commented on a LinkedIn post about an article in Marketing Week titled ‘ Unilever plots big cuts to marketing but says effectiveness is not at risk ’. That comment has led to a lot of interest in a post I wrote a year ago about how ZBB measurably benefits marketing. And since a lot of us are currently going through our annual planning and budgeting cycle, it seemed like a good time to update that article.

Budget Programs 50

Budget Programs Planning Marketing Budget Creation Marketing Budget 50

PureB2B

APRIL 16, 2017

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now. B2B buyers are the same (because you know, they’re people, too). They expect fast and relevant communication.

Lead Generation 89

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 89

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

PureB2B

APRIL 16, 2017

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now. B2B buyers are the same (because you know, they’re people, too). They expect fast and relevant communication.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62