PureB2B

APRIL 16, 2017

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now. B2B buyers are the same (because you know, they’re people, too). They expect fast and relevant communication. If your business doesn’t reach out with the right message at the right time, buyers will go elsewhere.

Lead Generation 75

Lead Generation Generation Lead Leads 75

TaylorMadeIn KEW

APRIL 16, 2017

But zero-based budgeting (ZBB) just might. Earlier this month I commented on a LinkedIn post about an article in Marketing Week titled ‘ Unilever plots big cuts to marketing but says effectiveness is not at risk ’.

Budget 68

Budget Barriers Measurement Cost 68

Marketing 261

APRIL 16, 2017

“If I could go back, I would do one thing differently,” a client recently told me.” I would have hired a good marketer right from the start. Now I am playing catchup and feeling like I am a bit behind instead of leading the pack.”. This is a common story in the startup world.

Startup 66

Startup ROI Medium Activities 66

B2B Marketing Directions

APRIL 16, 2017

A recent research report by TrustRadius paints a rather sobering picture of the effectiveness of B2B content marketing. The B2B Buying Disconnect is based on the results of two surveys.

Vendor 52

Vendor Survey Attitudes Rate 52

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