Sun.Apr 16, 2017

A bigger budget STILL won’t make you a better marketer

TaylorMadeIn KEW

But zero-based budgeting (ZBB) just might. Earlier this month I commented on a LinkedIn post about an article in Marketing Week titled ‘ Unilever plots big cuts to marketing but says effectiveness is not at risk ’.

B2B Buyers Are Still Skeptical About Vendor Content

B2B Marketing Directions

A recent research report by TrustRadius paints a rather sobering picture of the effectiveness of B2B content marketing. The B2B Buying Disconnect is based on the results of two surveys.

Trending Sources

Why Timing is Critical in Lead Generation

PureB2B

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that make it possible for almost anything to happen in an instant, people are no longer willing to wait. They want it all, and they want it now. B2B buyers are the same (because you know, they’re people, too). They expect fast and relevant communication. If your business doesn’t reach out with the right message at the right time, buyers will go elsewhere.

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What Startups Get Wrong About Their Marketing

Marketing 261

“If I could go back, I would do one thing differently,” a client recently told me.” I would have hired a good marketer right from the start. Now I am playing catchup and feeling like I am a bit behind instead of leading the pack.”. This is a common story in the startup world.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.