Marketing Insider Group

JANUARY 7, 2017

In Part 2 of our “We want to know what it takes to trust your intuition and succeed so what does that mean about using data, should we start with it or with something else?” Series (final name TBD), we explore the other side of the same coin that we examined two weeks ago in Part 1. Perhaps you should start. Read More. The post Does Creativity Start with Data?

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Content Standard

JANUARY 7, 2017

Everyone’s talking about live video, and many brands are trying to get in on the action. From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. After Twitter blazed trails with Periscope, Facebook built its own live-video experience into its News Feed, while Snapchat and Instagram have also invested heavily in

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B2B Marketing Directions

JANUARY 7, 2017

Mark Ritson, a marketing professor at the Melbourne Business School in Australia, recently published a column at Marketing Week titled "Is content marketing a load of bollocks?" As you might expect, the column created quite a stir in the content marketing world. Professor Ritson makes two arguments in his column. First, he contends that content marketing isn't really different from "regular" marketing communications.

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