PureB2B

AUGUST 27, 2017

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories with dizzying complexity and both types keep bringing interested audiences back for more.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

EMagine B2B Blog

AUGUST 27, 2017

As a digital marketer, you know that first impressions matter. People make snap judgments about your products and services based on their initial interaction with your brand. Make sure you’re “wowing” website visitors with a clear homepage experience. Your homepage is comparable to your company’s online dating profile. It’s where you show off your best qualities and tout what sets you apart from the rest.

Marketing Websites 42

Marketing Websites Differentiation Ideal Customer Profiles Paper 42

PureB2B

AUGUST 27, 2017

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories with dizzying complexity and both types keep bringing interested audiences back for more.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

B2B Marketing Directions

AUGUST 27, 2017

The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one of the new demand stages should be labeled Use With Caution. In May, SiriusDecisions unveiled the latest iteration of it venerable Demand Waterfall with great fanfare. SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterf

Demand 40

Demand Work Management Intent Data Features 40

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