marketing-services 
i-Scoop
JUNE 7, 2015
In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“ Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders. As each business (and each market, customer, context, leader, etc.)
B2B Marketing Directions
JUNE 7, 2015
In an earlier post , I explained why most B2B companies need to focus more attention on strengthening relationships with existing customers, and I suggested that marketing should play a leading role in these efforts. The most effective way to achieve this goal is to help your customers successfully implement and use your solutions.
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Hubspot
JUNE 7, 2015
Mark served as HubSpot's SVP of Worldwide Sales and Services until 2013, during which he increased revenue over 6,000% and expanded the team from one to 450 employees. Lessons and behind the scenes stories from building HubSpot’s sales and marketing engine. How to use technology to improve the sales process.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.
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Today’s B2B clients have developed consumerized expectations, which means that financial services firms need to create a differentiated digital experience to grow a dedicated client base. Read three marketing trends — backed by data — that will give your firm a competitive edge in the digital era.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. Download the Aggregage Intent Signal Service overview to learn more. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. How inbound and outbound marketing should both be used.
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Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected. Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing.
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Identify the stakeholders who are in-market for your products/services. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Target and reach your highest-value prospects. Create content and messaging that compels decision-makers to act.
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Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.
Speaker: Susan Spencer, Principal of Spencer Communications
The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. Whether you're new to intent data or want to get more from the services you’re already using, this webinar will deliver valuable insights. Don’t miss this must-attend session.
Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC
The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How to tap into growing markets for new sales opportunities. Now add the fact that we're facing a global pandemic and it could add an extra 2 - 3 months or more to a sales cycle.
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