Sat.Sep 22, 2018

B2B Reads: Texting, Girl Scout Cookies, and Negative Feedback

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Explain Content Marketing to Anyone [Fresh Examples]. Explaining content marketing is a never-ending challenge. Here are some fresh tips on the subject. Thanks, Michelle Linn.

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5 Things No One Tells You About Employee Ambassadors


There are few phrases, I think, in the office marketer’s vernacular more terrifying. Particularly for larger organizations, scaling a social media presence is, at best difficult, at worse… well, terrifying. Yet, social media has had a 10-year run of yielding documented results for virtually any business. More than 80% of people engage with at least. Employee Advocacy Social Media Marketing Resources Social Media Tips employee advocacy on social media social media marketing social media tips

Increase Response 400% with Low-Cost B2B Videos


I recently read a Hubspot case study about an experiment with B2B video. HubSpot had huge results in sales and prospecting. Their reps shot from a 1.5% conversion rate to 6% when using B2B video. That’s four times as many conversions as without. It got me thinking, so I reached out to Tyler Lessard of Vidyard , a frontrunner in B2B video communication and connection, to find out what’s driving such high numbers. Tyler understands how and why B2B video is having a bigger impact.

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