Heinz Marketing

SEPTEMBER 22, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Explain Content Marketing to Anyone [Fresh Examples]. Explaining content marketing is a never-ending challenge.

B2B 73

B2B B2B Sales B2B Marketing Content Marketing 73

DrumUp

SEPTEMBER 22, 2018

There are few phrases, I think, in the office marketer’s vernacular more terrifying. Particularly for larger organizations, scaling a social media presence is, at best difficult, at worse… well, terrifying. Yet, social media has had a 10-year run of yielding documented results for virtually any business. More than 80% of people engage with at least.

Social Media 53

Social Media Media Organization Best Practices 53

Rev

SEPTEMBER 22, 2018

I recently read a Hubspot case study about an experiment with B2B video. HubSpot had huge results in sales and prospecting. Their reps shot from a 1.5% conversion rate to 6% when using B2B video. That’s four times as many conversions as without. It got me thinking, so I reached out to Tyler Lessard of Vidyard , a frontrunner in B2B video communication and connection, to find out what’s driving such high numbers.

Sales Management 122

Sales Management Cost Video Marketing B2B 122