Sun.Sep 17, 2023

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What is Marketing Automation and How to Get Started

Visitor Queue

Marketers are always seeking ways to improve their marketing efforts, engage with prospects, and nurture leads effectively. Marketing automation is a powerful solution to address these common challenges, providing us with the tools to automate repetitive tasks, improve lead generation, and ultimately drive revenue. Keep reading to find out what marketing automation is, and how […] The post What is Marketing Automation and How to Get Started appeared first on Visitor Queue Blog | Identify W

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Uncovering Hidden Challenges: 5 Ways Lead Generation Reveals Customer Pain Points

SalesGrape

In today’s competitive business landscape, understanding your customers’ pain points is crucial for success. Identifying customer pain points allows you to tailor your products or services to meet their specific needs and provide effective solutions. One powerful tool that can help uncover these hidden challenges is lead generation. By capturing valuable information about potential customers, lead generation provides insights into their pain points and enables businesses to address t

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[Book Review] A First-Rate Guide to the Power of Choice Architecture

B2B Marketing Directions

Source: Penguin Random House LLC Over the past several decades, psychologists and other behavioral scientists have conducted thousands of research studies examining various aspects of human decision-making. Thanks to this research, we now know that people use a variety of mental shortcuts known as heuristics to make decisions. Research has also found that our decisions and actions are greatly influenced by how choices and options are presented.

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How to Build an Effective Account Based Marketing Strategy from Scratch

SalesGrape

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play. The Basics of Account Based Marketing Account-based marketing is a strategic approach that aligns sales and marketing efforts to target specific high-value accounts.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Lisa’s App of the Week – Email on Acid

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. We talked about how your audience , the content , and the technology behind it all come together to determine if your emails will be read. We also talked about some tools that will help – Mail-Tester and MX Toolbox and Google Postmaster.

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4 Tips for Blogging Best Practices

Navigate the Channel

Blogging is much like podcasting. Many, many marketers think they can write blog content and produce podcasts. And many of those folks are wrong. Maybe not about doing those things, but about doing them well. Because those of us marketing are gaining greater insight into how effective good blog content (and podcasts!) is to market a business, establish thought leadership and drive traffic to a website, we thought a brush up on best practices would be helpful.