Sun.Sep 17, 2023

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[Book Review] A First-Rate Guide to the Power of Choice Architecture

B2B Marketing Directions

Source: Penguin Random House LLC Over the past several decades, psychologists and other behavioral scientists have conducted thousands of research studies examining various aspects of human decision-making. Thanks to this research, we now know that people use a variety of mental shortcuts known as heuristics to make decisions. Research has also found that our decisions and actions are greatly influenced by how choices and options are presented.

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What is Marketing Automation and How to Get Started

Visitor Queue

Marketers are always seeking ways to improve their marketing efforts, engage with prospects, and nurture leads effectively. Marketing automation is a powerful solution to address these common challenges, providing us with the tools to automate repetitive tasks, improve lead generation, and ultimately drive revenue. Keep reading to find out what marketing automation is, and how […] The post What is Marketing Automation and How to Get Started appeared first on Visitor Queue Blog | Identify W


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Lisa’s App of the Week – Email on Acid

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. We talked about how your audience , the content , and the technology behind it all come together to determine if your emails will be read. We also talked about some tools that will help – Mail-Tester and MX Toolbox and Google Postmaster.

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5 tips to bank on better event sponsorships

The Freeman Company

Best practices and ideas for how to build partnerships that benefit attendees and brands while adding more value to your event.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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4 Tips for Blogging Best Practices

Navigate the Channel

Blogging is much like podcasting. Many, many marketers think they can write blog content and produce podcasts. And many of those folks are wrong. Maybe not about doing those things, but about doing them well. Because those of us marketing are gaining greater insight into how effective good blog content (and podcasts!) is to market a business, establish thought leadership and drive traffic to a website, we thought a brush up on best practices would be helpful.