Tue.Jul 07, 2015

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Does Future Marketing Technology Require Perfect Data?

Customer Experience Matrix

See this recent Altimeter Group report for more information on consumer attitudes to privacy.) Data about public behaviors, such as travel and store visits, is less sensitive than data about private matters such as health care. In short, the future will remain unevenly distributed, as William Gibson observed.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. How marketers are adapting to a privacy-focused data ecosystem. In this report, you’ll learn: How marketers define their roles in the digital-first era.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner. Read Data Axle’s whitepaper to learn: The 5 key components to consider when licensing data.