Liveintent

AUGUST 25, 2018

A new report published by the Association of National Advertisers (or ANA) and The Winterberry Group projects that the amount US marketers are investing in identity-based solutions will more than double over the next few years, going from just under $1 billion this year to $2.6 billion by 2022. This week, we explain why marketers are doubling down. The post Why are Marketers Doubling Down on Identity?

Marketing Report 72

Marketing Report Advertisements Advertising Marketing 72

chiefmartech

AUGUST 25, 2018

This article was co-written with Anand Thaker , my collaborator on the marketing technology landscape. Inc. Magazine’s annual list of the 5,000 fastest growing companies in the U.S., the Inc. 5000 , was just released for 2018. Out of those 5,000, 2.64% of them are martech companies that appeared on this year’s marketing technology landscape , e.g., the Martech 5000.

Paid Search Agency 70

Paid Search Agency Companies Advertising Agencies Mobile Advertising 70

Heinz Marketing

AUGUST 25, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 3 Attribution Considerations for B2B Lead Generation. Three attribution modeling concepts and the paid credit metric to help marketers better understand their marketing campaigns.

Barriers 45

Barriers Storytelling Marketing Attribution B2B 45