Sat.Mar 23, 2019

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B2B Reads: Smashing Silos, Ad-hoc Projects, and Workaholics

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The 22 Key Elements of a High Quality Website. Some helpful tips for making the highest quality website.

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How the new sales development tech stack is changing B2B sales

Vidyard

Sales development is one of the most important and under-appreciated functions in growth-oriented B2B companies. It’s also one of the most exciting when it comes to the evolution of technology and AI. This has never been more apparent than in March 2019 when Outreach and SalesLoft, hosted their annual conferences Unleash and Rainmaker —bringing together more than 2,000 members of the sales development community to discuss the latest trends and innovations in this burgeoning market.

B2B Sales 119
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Optimizing for Searcher Intent Explained in 7 Visuals

Moz

Posted by randfish Ever get that spooky feeling that Google somehow knows exactly what you mean , even when you put a barely-coherent set of words in the search box? You're not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want.