Sat.Nov 17, 2018

Email Designers, Here’s Your Next Challenge: Apple’s Dark Mode

Litmus

Apple’s 15th release of its desktop operating system, macOS Mojave, comes with a prominent new feature: Dark Mode. Dark Mode relies on a darker color palette for all windows, views, menus, and controls, making the interface more suitable for work in low-light environments or at night.

B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Training Your Prospect That You Will Go Away. A single attempt to call your dream client is not prospecting, and you can’t expect it to produce any real results. Thanks for your input, Anthony Iannarino.

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Proven Tips for Creating An Effective Ad

Advertise.com

The quality of your advertisements can make or break your ad campaigns (and your budget). In fact, perfect placements of a poor advertisement will never generate the ROI you seek.

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Five Ways Big Data is Changing Digital Marketing

QuanticMind

Few can deny that big data is the engine powering numerous industries — and that includes digital marketing. From phones and tablets to social networks and even digital assistants, consumers have more channels than ever from which to access brands’ products and services. .

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Increase Your Conversions: Campaign Optimization Tips for the CPC Model

Advertise.com

Cost-effective conversions are often the number one goal when it comes to digital advertising. In the CPC advertising model, maximizing ROI and generating conversions is done by decreasing the cost-per-click and increasing conversion rate.

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