Sat.Nov 17, 2018

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Email Designers, Here’s Your Next Challenge: Apple’s Dark Mode

Litmus

Apple’s 15th release of its desktop operating system, macOS Mojave, comes with a prominent new feature: Dark Mode. Dark Mode relies on a darker color palette for all windows, views, menus, and controls, making the interface more suitable for work in low-light environments or at night. Users can set Dark Mode as their default interface style, or have their Macs automatically switch between Light and Dark Mode depending on the time of day. .

Design 48
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Five Ways Big Data is Changing Digital Marketing

QuanticMind

Few can deny that big data is the engine powering numerous industries — and that includes digital marketing. From phones and tablets to social networks and even digital assistants, consumers have more channels than ever from which to access brands’ products and services. . While for marketers that means even more ways to reach niche audiences, it also means exponentially more data at their disposal — which they are now required to parse and analyze in order to make smarter and

PPC 40
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B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Training Your Prospect That You Will Go Away. A single attempt to call your dream client is not prospecting, and you can’t expect it to produce any real results.

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