Sat.Nov 17, 2018

Email Designers, Here’s Your Next Challenge: Apple’s Dark Mode


Apple’s 15th release of its desktop operating system, macOS Mojave, comes with a prominent new feature: Dark Mode. Dark Mode relies on a darker color palette for all windows, views, menus, and controls, making the interface more suitable for work in low-light environments or at night.

B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Training Your Prospect That You Will Go Away. A single attempt to call your dream client is not prospecting, and you can’t expect it to produce any real results. Thanks for your input, Anthony Iannarino.


Proven Tips for Creating An Effective Ad

The quality of your advertisements can make or break your ad campaigns (and your budget). In fact, perfect placements of a poor advertisement will never generate the ROI you seek.

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Five Ways Big Data is Changing Digital Marketing


Few can deny that big data is the engine powering numerous industries — and that includes digital marketing. From phones and tablets to social networks and even digital assistants, consumers have more channels than ever from which to access brands’ products and services. .

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Increase Your Conversions: Campaign Optimization Tips for the CPC Model

Cost-effective conversions are often the number one goal when it comes to digital advertising. In the CPC advertising model, maximizing ROI and generating conversions is done by decreasing the cost-per-click and increasing conversion rate.

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