Sun.Mar 19, 2017

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Start of Spring in the Northern Hemisphere

Ambal's Amusings

Tomorrow is start of spring in the Northern Hemisphere. Happy Spring! Today, weather was great in Austin. So, finally, I shed by my long hand shirts, my woolen coat, my woolen socks, my warm cap, my fleece pants and donned a skirt and flip flops.

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What kind of B2B marketing leader do you want to be?

TaylorMadeIn KEW

A large part of the responsibility of being a marketing leader is creating the right marketing culture and environment within the organisation as well as building the teams within that environment. This environment invariably has its foundation in the configuration of the marketing organisation, which gives us structure for what our marketing teams do, how they do it and how we manage and lead those teams.

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Have We Really Improved Marketing Productivity?

B2B Marketing Directions

The recent pace of change in B2B marketing has been nothing short of breathtaking. Over the past 10-15 years, new marketing technologies, channels, and techniques have appeared in rapid succession, and many of these innovations are now in widespread use. B2B marketing automation, content marketing, inbound marketing, and social media marketing are just of few of the technologies and techniques that have changed B2B marketing over the past decade or so.

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25 Reasons to Use Website Live Chat for E-commerce Businesses [Infographic]

LeadSquared

For many of us, shopping is a stress buster and the one thing that makes online shopping superior to traditional store-to-store traipsing, it is all the precious time we save when browsing from the comfort of our home. All online shoppers want the buying experience to be fast, convenient, and hassle-free. This is why one of the best ways to make your customers happy is to introduce website live chat on your online retail store.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.