markempa

OCTOBER 31, 2016

Her company, The Bridge Group , has helped over 305 companies design and optimize various inside sales operations. Scale of Operations. Generally, the larger your operations, the more possible it is to have divisions of labor. What are those key factors? 1: Your brand. To start with, your brand matters a lot.

Enterprise Management 229

Enterprise Management Work Management Lead Ranking Marketing Management 229

Kapost

OCTOBER 31, 2016

12) Marketing Operating Systems. That’s where Marketing Operating Systems come in: all-in-one platforms that encompass the entire breadth of modern, content-driven marketing, allowing you to execute, distribute, analyze and align your marketing strategy from a single, central resource. Example: Domo.

Work Management 94

Work Management Marketing Automation Services Marketing Management B2B Marketing 94

Markempa

OCTOBER 31, 2016

Her company, The Bridge Group , has helped over 305 companies design and optimize various inside sales operations. Scale of Operations Generally, the larger your operations, the more possible it is to have divisions of labor. What are those key factors? 1: Your brand To start with, your brand matters a lot.

Enterprise Management 42

Enterprise Management Work Management Lead Ranking Marketing Management 42

Advertiser: ZoomInfo

We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers

Intent Data

Advertiser: ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

Marketing

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You might have thought sales operations and sales enablement are the same thing - but there are important differences. In the sphere of sales, it helps to get your definitions down. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.

Marketing Report

Speaker: Jon Steinberg, Co-founder of Mountside Ventures, and Clayton Whitfield, Co-Founder and SVP of Revenue Programs at SaaSOptics

Whether you fall into the category of “non-VC compatible,” or just prefer a more non-dilutive option, understanding what alternatives there are and how to evaluate them based on your business and operational goals will pave the way to a successful financing outcome that’ll help scale your business.

Paid Search Agency

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Businesses rely on their resources to achieve their goals and operate successfully. Resources are the backbone of every business. In the context of resource and project management, resources are the people, equipment, and money needed to complete a project, and every project needs resources to produce deliverables and achieve project goals.

Resources

Speaker: Barb Barker and Shannon Riley, Wrike Team

Projects are the temporary initiatives that companies put into place alongside their ongoing operations to achieve specific goals. As project managers, it is our job to take these initiatives and execute them effectively within our teams.

Organization

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel. In this webinar, we’ll cover: How to establish an inbound program that will attract leads.

Top of Funnel

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers.

Business

Speaker: Jeff Davis, Founder, jd2 Consulting Group

In today’s B2B business environment sales and marketing can no longer operate in silos. Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. We must find a way to create “Togetherness” and use the collective knowledge of each team to win.

Marketing & Strategy