Solving the Real-World Challenges of ABM
B2B Marketing Directions
NOVEMBER 27, 2016
With a few minor tweaks, Ariely's description of big data can be applied to account-based marketing: ABM has been one of the hottest topics in the B2B marketing and sales world for the past couple of years. Virtually all B2B marketers are aware of ABM, and the odds are that most are thinking, if not actually talking, about it.
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