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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Marketing automation is a way for companies to keep in regular contact with leads and customers. B2B marketing automation nudges leads towards conversion by nurturing them with helpful, educational content. Lead nurturing. Lead nurturing refers to using automated email marketing to inform and nurture leads.

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8 Best Email Marketing Tools For Saving Time and Increasing Conversions

Optinmonster

Email marketing plays a crucial role in generating and nurturing leads for your business. It allows you to create high-converting popups and opt-in forms that convert. For example, you can set up a campaign that asks visitors to provide their email addresses for a newsletter, exclusive deals, and downloadable resources.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

Perhaps you want to encourage them to download an e-book or purchase an item that is on sale. Double Opt-In. The initial request is typically followed up by an email with a specific opt-in link. There are two types of bounces: soft bounces and hard bounces, which we will discuss later on in this email marketing glossary.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. These emails should progressively nurture your leads and encourage them to purchase your service or product. To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. These emails should progressively nurture your leads and encourage them to purchase your service or product. To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. These emails should progressively nurture your leads and encourage them to purchase your service or product. To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. These emails should progressively nurture your leads and encourage them to purchase your service or product. To effectively nurture leads and consistently engage with customers and clients, a business must first invest in an integrated CRM and marketing automation platform.