sales-opportunities 
The Point
OCTOBER 25, 2018
The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. It’s not just that 44% of respondents said that their lead nurturing “needs improvement.”
markempa
MARCH 2, 2017
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Inside sales/sales development.
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markempa
JULY 6, 2017
In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.
Tomorrow People
MARCH 5, 2012
When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Both opportunities can evaporate in the blink of an eye without the proper systems in place. Lead Nurturing 101. The goal is to encourage both return visits and eventually, sales.
The Point
JUNE 24, 2022
Key Finding 2: Buyers leverage sales reps for information less (and later) than ever. Buyers are not only contacting sales reps less often (in this year’s survey, they dropped out of the top five most commonly used resources), but sales engagement is also being pushed later and later down the funnel.
Hubspot
OCTOBER 4, 2016
You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team. If you want to learn more about lead nurturing in general, you can check out this guide. And many of these folks just aren't ready to buy yet.
Smashmouth Marketing
AUGUST 4, 2009
I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. What I found most useful were the examples of calculating the ROI of Lead Nurturing. It's a must read.
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