Marketing in Europe? Wherever You Are, You Need to Know About GDPR
Content Standard
OCTOBER 2, 2017
Anyone who maintains a record of personal data must adhere to strict guidelines to mitigate risk of breaches—which includes data stores in CRMs, marketing automation systems, and so on. In a good way, it is making marketers think, ‘How do I add more, real, value to our clients so they do want us to keep in touch with them?’
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