Distribution Marketing Budget Creation Research SMB 
Martech
OCTOBER 28, 2022
To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Four universal digital marketing pain points.
BenchmarkONE
SEPTEMBER 9, 2020
As a small business owner, you don’t have tons of room in your marketing budget to hire an agency or freelancer that will help you establish your branding components. It involves thinking of things you‘ve never thought about and involves a lot more than just logo design, color schemes, and fonts. . Get Creative.
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B2B Marketing Directions
NOVEMBER 7, 2020
billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget. Companies in the United States will spend $63.3
ClearVoice
MARCH 19, 2020
A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Lead generation.
ClearVoice
NOVEMBER 22, 2021
Marketing content has value to small businesses. The challenge is deciding how to turn that value into actionable plans. Why should you care about SMB content? Your content strategy encapsulates the creation, promotion, and maintenance of your small business’ content. . How to create an SMB content strategy.
Webbiquity
JANUARY 2, 2013
21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Marketing Charts ). iMedia Connection ). Leaders West ).
Atomic Reach
SEPTEMBER 9, 2021
In marketing, content creation is always guided by having a specific goal for the piece. In a fragmented modern marketing environment, those audience’s motivations for your products or services can be diverse and elusive. Research shows that 59% of people prefer to purchase a new product from a brand they trust and know.
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