journeys 
KoMarketing Associates
JANUARY 23, 2014
Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. There’s no denying it—today’s B2B marketers have their work cut out for them. 25 Outstanding Content Marketing Tools For Your Brand.
KoMarketing Associates
MARCH 3, 2014
As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor. We need to think about content marketing and distribution across a greater range of platforms and buyer experiences.
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KoMarketing Associates
SEPTEMBER 14, 2013
In fact, the whole buyer consideration process is changing – especially as you look at it from the customer buyer journey. More importantly, supporting channel content marketing as a vendor creates a more consistent message across distribution channels. Would you provide thoughts on how B2B marketers can overcome this obstacle?
NetLine
AUGUST 2, 2023
B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. To maximize your content’s impact, focus on effective distribution and promotion strategies. Image: Versions of the SiriusDecisions Demand Waterfall.
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. Typically, you do a Google search. Am I right?
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. Typically, you do a Google search. Am I right?
GreenRope
DECEMBER 14, 2016
The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. Typically, you do a Google search. Am I right?
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