Martech
MARCH 30, 2022
“First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. Read next: Breaking down the digital transformation of today’s customer journeys.
Tiecas
MARCH 21, 2024
Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. Attributing wins solely to recent marketing activities is inaccurate.
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Valasys
JANUARY 17, 2020
In an era of digital transformation, marketing has several boulevards. B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging. of their digital commerce revenue from mobile. B2B marketing has evolved. Marketers need to have an omnichannel presence.
Valasys
JULY 1, 2021
According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. Marketing automation solutions allow B2B marketers to personalize the emails, landing pages, and website content for different visitors on the website based on their behaviors and attributes.
Contently
DECEMBER 27, 2022
The pandemic changed a lot of how buyers think and research, and it’s essential to make sure your content connects with today’s audience. When using a full-funnel strategy with several touch points along the way, how can you truly know the effectiveness of each piece of content? Evaluate Your Content’s Impact.
NetLine
JANUARY 23, 2020
It attracts new companies to have strategic discussions based on deep primary research that we typically do with analyst partners. Typically, these are in the form of ebooks and written by 3 rd party analyst or research firms. Such as: Holistic Approach to Digital Transformation. 7 Laws of Universal Data.
Sana Commerce
MARCH 30, 2023
A personal touch makes a big difference in B2B e-commerce, for example, a customized buying experience that provides relevant product and pricing information not only saves the business buyer time, it creates a positive impression of your company as well. We have created a unique My Account dashboard to deliver a personal touch.
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