Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

Ideal Customer Profiles 106

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 106

PathFactory

DECEMBER 17, 2018

Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. And Netflix makes it oh-so-easy to easily spend hours consuming. version of digital body language. version of digital body language.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

PathFactory

APRIL 20, 2021

A year later, in-person events are still off the table, which means that marketing goals will be made or missed in 2021 on digital strategy alone. We’ll also share some recent adjustments we’ve made on our own marketing team to adapt to growing expectations around B2B content. MOFU content for MQL-SQL. Let’s get started.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105

Ledger Bennett

DECEMBER 28, 2020

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability. Go Beyond Sales & Marketing Alignment. Go All-In on Digital Revenue Teams. More than a Mindset. Need stats?

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

PathFactory

SEPTEMBER 12, 2018

In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap. Unpacking the report more closely reveals five ways B2B marketers can rise up to meet the expectations of the new B2B buyer. Marketers, time to put your B2C pants on. Marketers, time to put your B2C pants on.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

PathFactory

SEPTEMBER 27, 2018

Somehow TV, music, shopping, groceries, taxis and more have all made the shift to the on-demand economy, but B2B organizations are falling behind, still stuck in the digital dark ages. A marketing stalemate. Sometimes, you spend more than you’d like on cold content syndication leads. It’s a lose-lose scenario.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking B2B 40