Martech
AUGUST 18, 2022
This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. Our goal is to improve all aspects to provide fans a best-in-class experience from start to finish.”. Get MarTech!
Martech
DECEMBER 27, 2022
In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. They help consumers discover things.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
SEPTEMBER 16, 2022
That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Content manager : Oversees content creation and distribution.
Martech
FEBRUARY 10, 2022
55% said they were investing in digital experience platforms, 50% said they were investing in customer data platforms, and 45% of people said they investing in digital asset management software as well as content management systems.”. .” Source: Jake Athey.
Martech
FEBRUARY 25, 2022
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience.
ClickZ
NOVEMBER 26, 2019
30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.
TrustRadius Marketing
OCTOBER 27, 2022
Cross-Channel Customer Experience. Enterprises need to be prepared to interact with customers using a variety of touchpoints. As an enterprise, you need to optimize the customer experience on all your channels. Customer Engagement Customer Experience Management Digital Asset Management Digital Experience Content Management.
Expert insights. Personalized for you.
98 
Let's personalize your content