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Using Google Optimize & Other Free A/B Testing Tools? Shift When You See These 5 Things…

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Many of these free tools are designed for first-time testers to get their feet wet in marketing experimentation. When these marketers want to test further or implement more advanced strategies, they quickly find that their free tools can’t perform these. And much more depending on the tool you’re using. That’s Google Optimize.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

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However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage. Workshop at Bentley.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

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After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. Top of those facets is marketing and communications. So, to fill in those blanks, some marketing teams build semi-fictional profiles of these target customers.