Tomorrow People

JUNE 14, 2022

Your competitors’ messaging, solutions and propositions can tell you a lot about where they stand within the market and, just as importantly, how the position themselves. This will help you decide how your organisation wants to differentiate themselves from them later on. What differentiates their offering: How are they unique?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Martech

JANUARY 12, 2024

Unlike the econometric flawed approach inherent in multitouch attribution, learn about media mix modeling/optimization. You need to identify the causal relationships between marketing investments and business impact. Dig deeper: Marketing mix modeling: A marketer’s guide 3.

Efficiency 128

Efficiency Ideal Customer Profiles B2B Marketing Planning 128

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Identify a Senior Marketing Advocate.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Identify a Senior Marketing Advocate. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Inbox Insight

JANUARY 15, 2019

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. This is why competitor analysis is critical.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Inbox Insight

JANUARY 15, 2019

Here are some of just a few commonly used audits we recommend to kick off your marketplace analysis: Once again, to ensure you maximize your research findings, it’s best practice to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to collate all your audit findings. This is why competitor analysis is critical.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Identify a Senior Marketing Advocate. Use Retainer vs. Project Contracts.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21