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Diving into Digital Transformation

Kaon

Heather Rickart, Head of Communications at Siemens Industry, at the seminar in Chicago, defined digital transformation as the transition to “snackable, personalized content”, similar to social media, that finds buyers at the right time along their journey with the right message.

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The subtle art of strategic planning in B2B marketing

Exo B2B

The first two, which we are interested in, can be further subdivided as follows: Supply strategies Portfolio Growth Demand strategies Segmentation Positioning Competitive differentiation In the face of ever-increasing competition, differentiation is crucial. Hence the third or competitive strategy, which is subdivided into two.

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Marketing Funnel vs. Sales Funnel: A Complete Guide

Ledger Bennett

A marketing funnel is the journey that your audience goes on through their research, education, information and decision making process. It mirrors the buyer journey, sales intent levels, and all things between introduction to your brand up to conversion. B2B funnels are more deal focused. What is a Sales Funnel?

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Strategies for CRM Opportunities

GreenRope

We do not differentiate between them. Defining the source can be as precise as you like, but generally speaking, you want to look at major categories, such as "trade show", "networking event", "referral", or "online advertising campaign." " Defining Phases. Lead qualification.

CRM 40
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Strategies for CRM Opportunities

GreenRope

We do not differentiate between them. Defining the source can be as precise as you like, but generally speaking, you want to look at major categories, such as "trade show", "networking event", "referral", or "online advertising campaign." " Defining Phases. Lead qualification.

CRM 40
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Strategies for CRM Opportunities

GreenRope

We do not differentiate between them. Defining the source can be as precise as you like, but generally speaking, you want to look at major categories, such as "trade show", "networking event", "referral", or "online advertising campaign." " Defining Phases. Lead qualification.

CRM 40
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Strategies for CRM Opportunities

GreenRope

We do not differentiate between them. Defining the source can be as precise as you like, but generally speaking, you want to look at major categories, such as "trade show", "networking event", "referral", or "online advertising campaign." " Defining Phases. Lead qualification.

CRM 40