Engagio

OCTOBER 13, 2020

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Webbiquity

MAY 31, 2022

This post takes a deep dive into eight tactics you can integrate with your LinkedIn marketing strategy and set yourself up for success to post content and generate leads. Are they beginners in the ecommerce business or growth marketing professionals? It will help you stay consistent with your content creation process.

Linkedin 338

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 338

Engagio

OCTOBER 1, 2019

As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. Marketing was the “owner” of email, controlling the keys to customer communication. This was exciting, and really helped Marketing build credibility and respect.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Outgrow

AUGUST 29, 2022

Growth Experimentation for B2B Startups in a post-pandemic world. How to ensure consistent sales and marketing alignment. Layering automation tools like LinkedIn Automation to increase response rates. A lot of this growth experimentation is key to the kind of information what that looks like.

Sales Management 52

Sales Management Demand Generation Agencies Paid Search Agency Paid Content 52

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

chiefmartech

MARCH 8, 2017

He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 The following is an excerpt of his new whitepaper, 14 Rules for Successful High-Growth Marketing. The same applies even if you’re trying to jump start your marketing initiatives.

Rules 52

Rules Advertising Agencies Paid Search Agency Burn Rate 52