Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. But what does full-funnel integration look like in practice? Also, retarget users with ads for similar content, webinar invites, or free eBook downloads.

Top of Funnel 130

Top of Funnel Account Based Marketing ABM Tactics 130

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Contradiction? Let’s explore.

Lead Ranking 122

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 122

Zoominfo

AUGUST 8, 2019

Unfortunately, rejection is a normal part of the sales process. They’ll recognize your case studies and content, respond to your emails and are more likely than the standard prospect to demonstrate interest in what you have to offer. The post 5 Surprising Sources of High-Quality Leads appeared first on ZoomInfo Blog.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Zoominfo

APRIL 9, 2024

Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage. That’s why ZoomInfo is delighted to announce that TrustRadius, a leading software buyer intelligence platform, is now fully integrated into ZoomInfo Sales.

Zoominfo 130

Zoominfo Intent Data Intent Top of Funnel 130

Zoominfo

AUGUST 8, 2019

Unfortunately, rejection is a normal part of the sales process. They’ll recognize your case studies and content, respond to your emails and are more likely than the standard prospect to demonstrate interest in what you have to offer. 5 High-Quality Lead Sources 1. Re-evaluate last year’s lost pitches. It’s a win-win.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Zoominfo

MAY 21, 2021

They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. But they’re not asking your sales team for help. The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Rev

JANUARY 18, 2023

So, despite being the best on the market, you struggle to hit your sales goals. If you apply what you’re about to learn in this guide, you can start to harness the power of demand generation (demand gen) to increase your sales pipeline with quality leads. What is a demand generation funnel? But it doesn’t have to.

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Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78