Only B2B

APRIL 3, 2024

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Applying the right lead generation tactics throughout the entire year can make all the difference in ensuring an organization meets its business goals. Looking to elevate your organization’s lead generation through content marketing?

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Account Based Marketing 118

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Today, it takes a real-time, insider view into what prospects are truly interested in to properly drive leads.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Hubspot

SEPTEMBER 21, 2016

The classic use case is when a customer puts a something into a shopping cart, but does not complete a purchase. That action of putting an item into the cart shows clear purchase intent. It’s great for any brand interested in engaging current or prospective customers online. 1) Segment your audience.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This means that the data will be aggregated over time without any sense of baseline, resulting in frequent false positives and demonstrated intent for most accounts. . Publisher Co-Ops. Image courtesy of Bombora.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This means that the data will be aggregated over time without any sense of baseline, resulting in frequent false positives and demonstrated intent for most accounts. . Image courtesy of Bombora.

Intent Data 20

Intent Data Intent Bombora Dwell 20