Televerde

NOVEMBER 14, 2019

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. Show me the data! (a What this really looks like: 2. Intent Data. Increased brand loyalty.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Vision Edge Marketing

AUGUST 22, 2023

Better opportunity quality : BI data provides a more nuanced understanding of the intent of a prospective customer, allowing for more accurate opportunity qualification and prioritization. A higher success rate at the top of the funnel means compounding returns through later stages.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Terminus

APRIL 26, 2022

You’ll want to set up a view within Salesforce that filters accounts with intent groups and data. We recommend filtering your competitive intent keywords like the brand names of your competitors. If an account is demonstrating intent for churn by showing signs of researching a competitor, set a meeting with your account.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

DealSignal

JANUARY 25, 2023

But, in order to personalize messaging, you need fresh, accurate data to work with. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Terminus

OCTOBER 30, 2017

” We also use Bombora intent data within the EverString platform to identify companies demonstrating intent to purchase solutions like ours. We bring this intent data into Salesforce to: Give our sales team insight into their accounts’ behavior. Drive event attendance with direct mail.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84