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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. But how does it work?

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Comparing vendors on a third-party review website.

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Power Lead Generation Campaigns with Intent Data

Anteriad

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? How does intent data work?

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5 Game-Changing Tips to Supercharge Your Ad Strategy and Boost ROI!

Engagio

Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service. By leveraging intent data, you can reach people who are actively researching solutions like yours and are therefore more likely to convert.

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Event Success: Why Engagement Data, Not Registrations Is Today’s Most Important KPI

Attendify

Tracking engagement data means monitoring individual-level audience behaviors, and the intent, which their actions signal, across multiple events and formats, whether in-person, hybrid or virtual. The post Event Success: Why Engagement Data, Not Registrations Is Today’s Most Important KPI appeared first on Beyond Event Tech.

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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

Create email campaigns that can generate a high open and click-through rate by customizing your approach based on known data (which can be enhanced with our ABM Effectiveness tool). Maximize your ad spend by developing ad campaigns targeted specifically for small micro segmented audiences for enhanced ROI. #4

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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

In general, buyers go through three phases when making a decision: Awareness, Consideration, and Intent. Intent: By now, your buyer is well versed in the available solutions for her problem and thinks your solution is the right fit (of course, it is!). Brainstorm a Highly Targeted Email Campaign. Of course not!