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3 Marketing Automation Challenges B2B Marketers Face and Tips to Tackle Them

Launch Marketing

When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. While the idea of setting up and running ongoing campaigns and automations sound like a no-brainer, there are usually unforeseen complexities that arise. With the right strategies, these can be avoided.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Marketing automation can save you time and money and improve the buyer’s journey.

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

If you’re releasing new products or features, it’s important to know what those are because you want to pull in the people who will find them most valuable. Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

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Why Are Businesses Using Email Marketing Automation?

Valasys

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

What is Customer Data? Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback. Why is Customer Data Important?

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Getting Started with Email Marketing Automation

Sharpspring

As a result, more and more marketers each day are getting started with email marketing automation to help boost business. Email marketing automation makes creating effective, personalized email content possible for even small agencies and companies. How Does Email Marketing Automation Work?