Marketing Insider Group

AUGUST 11, 2023

Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience. Different platforms cater to diverse demographics, so aligning your choice with your audience’s preferences ensures maximum impact.

Social Networks 167

Social Networks Business Work Management Social Media 167

Navigate the Channel

SEPTEMBER 15, 2023

Traditional marketing strategies often rely on broad strokes, targeting large demographics with generic messages. To succeed in this landscape, brands should focus on creating compelling, high-quality video content that resonates with their target demographic, forging stronger connections and driving meaningful engagement. #3

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Hubspot

MAY 8, 2018

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. Transparency Loves Company. election ads.

Facebook 72

Facebook Paid Search Agency Ads Peer-to-peer 72

The Customer

APRIL 14, 2020

18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed. 14 min Does Strong Data Privacy Make for Stronger Security? That’s a good thing!

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

SalesIntel

SEPTEMBER 14, 2023

Specific Demographics: Depending on your product or service, you may want to consider other demographics such as age, gender, income level, or education if relevant to your target audience. Before selecting a lead database provider, inquire about their data collection and handling practices and review their privacy policy.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Martech

NOVEMBER 30, 2023

As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and marketing. Remember to always consider martech ethics when strategizing with segments.

Work Management 108

Work Management Privacy Marketing Management Planning 108

Convert

FEBRUARY 27, 2023

A bug bounty program rewards ethical hackers who find and tell the application’s developer of vulnerabilities or issues. Choosing an A/B testing platform should also include asking the following questions: Did the vendor recommend updating your privacy policy? Traffic, Clicks, Page Views, Demographic Data, etc.)

Enterprise Management 52

Enterprise Management Privacy Policies Work Management Marketing Management 52