Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads
Only B2B
MARCH 27, 2024
Sales Accepted Leads (SALs): MQLs that the sales team agrees to investigate further. They may not be sales-ready yet, but the sales team sees potential. Qualification involves calls, needs assessments, or demos to assess budget, authority, timeline, and pain points. How can we improve lead quality?
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