Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And the conversation went way later than the restaurant manager and our wonderful server wanted it to. My experience tells me sales teams and leaders need to be actively engaged in the strategies and processes marketing develops and own them.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

markempa

OCTOBER 27, 2014

Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Improve your lead qualification process to increase “sales ready” lead conversion rates.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

LeanData

SEPTEMBER 29, 2021

One of the biggest concerns common to marketers across most every company is the handoff of Marketing leads to Sales. From the Marketing perspective, we know how expensive it was to capture the leads. What we don’t know is if leads are being followed up with in a timely and effective manner. .

Efficiency 52

Efficiency Marketing Analytics Tools Work Management Marketing Management 52

Hubspot

MAY 28, 2012

For example, the first email you send a new lead might include a whitepaper or ebook that addresses a high-level industry concern. Subsequent emails should then contain offers that intensify that relationship, such as inviting prospects to attend a webinar, download a video demo, or participate in a customized assessment of their needs.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

LeanData

DECEMBER 20, 2022

A solid lead routing platform should offer features like territory management and round robin pools. It should integrate with other tools in your revenue tech stack to allow for data enrichment and lead qualification. Lead routing changes should be easy to make and flexible to the daily dynamics of a large Sales team. .

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

Lead Liaison

OCTOBER 10, 2017

Luckily, Lead Liaison makes this super easy. Through visitor tracking and our powerful lead qualification tools, you can find out what your Leads are responding to the most. When you’ve finally made a connection with a Lead, it’s time to convert them into a Contact. Stop sending them generic marketing material!

Marketing Prospects 50

Marketing Prospects Contact Marketing Lead Liaison Marketing Automation Services 50

Adobe Experience Cloud Blog

MARCH 9, 2011

by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. This is especially true in the handoff between marketing and sales. Put simply, SDRs pass the baton from marketing to sales. Can you guess which one converts only 5% of their leads and which converts 40%? Defined Timing.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48