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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these.

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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

But social media, paid advertising, and influencer marketing can also play important roles. A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. Image credit: Karolina Grabowska from Pexels. GoToWebinar.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. B2B marketers’ top metrics to measure marketing ROI: Cost per lead, revenue and lead volume.

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FunnelCake Announces Growth Calculator – A New SaaS Solution for Predictable Revenue Growth

Varicent

Marketing, Sales, and Customer Success need to operate across the full funnel,” says Marko Savic, CEO of FunnelCake. Microsoft Azure delivers the performance, data management and analytical capabilities that benefit FunnelCake as it enhances its services,” said John “JG” Chirapurath, general manager of Data Platform Marketing, Microsoft Corp.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.